Sonos has had a very bad past year.But under a new interim CEO, the company is reportedly planning to launch a major new hardware product soon: an Apple TV 4K competitor that could cost between $200 and $400.Its codename: ‘Pinewood.’ New Sonos TV streaming box expected ‘in the coming months’ Chris Welch writes at : Welch says the new product is “deep into development” and looks like a black square from the top that’s slightly thicker than a deck of cards.
Other details on the ‘Pinewood’ device include: serving as an HDMI switch that you can plug devices like gaming consoles into being able to “wirelessly transmit lag-free TV audio to the company’s soundbars and other Sonos products.” enables configuring a surround sound system of other Sonos speakers it has a “beautiful” interface This sounds like a major, ambitious new product for Sonos.It could potentially have significant impact on the company’s future—for better or for worse.Welch’s report stresses that the launch is expected in the months ahead, so we shouldn’t have to wait too long for a full unveiling.
9to5Mac’s Take The Apple TV 4K for years was criticized for being too expensive, but with the last revision it came down to a more reasonable $129 entry point.Sonos offering a product that could double or even triple that price sounds like a wild risk.But until full details on ‘Pinewood’ come out, I’ll wait to reserve judgment.
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