HomeHome theaterAmazon is redesigning its Fire TV UI for streaming sticks and TVsThe new UI the company is showing off at CES is rounder, more functional and faster to navigate.Ian Carlos CampbellContributing ReporterMon, January 5, 2026 at 3:00 PM UTCAmazon is kicking off the new year by announcing a redesign of its Fire TV UI at CES 2026.The new UI is designed to make finding things to watch on the platform faster, while making it easier to access more of Fire TV's features straight from the home screen.On first blush, the biggest difference in the new Fire TV UI is that everything is rounder.Shows, movies and apps have rounded corners, and Amazon's changed the spacing in the interface to give everything more room to breathe.
Tweaks to typography and color gradients also give the UI a more modern feel, and Amazon says it's rebuilt the code of the Fire TV software to make everything faster, too, in some cases demonstrating "up to 20-30 percent gains in speed."The fundamentals haven't changed all that much, however.There's a menu bar of different tabs at the top of the interface that separates the Home page from things like Movies, TV Shows and Sports.Each page shows content in carousels, and Amazon still lets you pin streaming apps like Netflix or Apple TV underneath recommended content, with the biggest difference being you can now pin more apps at once (20 rather than six).
Amazon is also changing up how the Fire TV Remote works.Pressing the Menu button now lets you quickly access Fire TV's Art & Photos, Games and Ambient Experience features, and a long press of the Home button pulls up a shortcut panel with access to things like settings and connected Ring cameras.Alexa+, Amazon's rebuilt AI assistant, is also available directly inside of the Fire TV interface for adding things to your watchlist, recommending content and controlling your smart home.Amazon offers the Fire TV mobile app as a way to control its streaming devices and TVs with a smartphone, but alongside this redesign, the company is also expanding what the app can do.
The new Fire TV app lets you browse content, edit your watchlist and start playing things on your TV, in much the same way Roku and Google's streaming apps do.AdvertisementAdvertisementAdvertisementBoth the new Fire TV mobile app and redesigned Fire TV UI will be available for free for all users, Amazon says.The new Fire TV UI will launch in February on the Fire TV Stick 4K Plus, the second-generation Fire TV Stick 4K Max and Fire TV Omni Mini-LED series.Later in the spring, Amazon says it will bring the redesign to more countries and devices, including the latest Fire TV 4K streaming devices, TVs like the Fire TV 2-series, 4-series and Fire TV Omni QLED series and TVs from third-party partners like Hisense, Insignia, Panasonic and TCL.
