If you want to promote the idea of buying refurbished tech rather than new, displaying your message on one of the world’s most iconic Apple Stores is a pretty good way to do it.Back Market projected its message on the exterior wall of London’s Covent Garden Store.The projected message “Let’s end fast tech” is arguably mis-targeted, as Apple products are generally known for their longevity, but Back Market is calling for more thoughtful purchases and better re-use of discarded tech … Apple’s Covent Garden store is the largest in London, set over three floors, and at its opening back in 2010 was the biggest in the world.
It’s also one of the most visually spectacular spaces, blending original features of the 19th century building like exposed brickwork and restored windows with the company’s famous glass staircases, including a spiral one.Back Market started in France before expanding across Europe.The firm sells professionally refurbished tech, and of course touts the environmental benefits of this.
But the company also points to evidence that many people feel pressured to upgrade, and feel trapped in an endless cycle of buying the latest and greatest models.The solutions, suggest the company, are to keep using our existing devices for longer; to ensure our older devices are re-used by giving them to family and friends, or selling them; and of course to consider buying refurbs rather than new devices.Choosing an Apple Store to promote the message may not be particularly fair, especially given that the company’s own survey results show that people keep iPhones longer than Android phones, but the message itself is fair enough.
I know I’ve been guilty of buying some new devices when a refurb or older model would have been just as suitable for my needs, but I can at least chalk up a victory with my most recent MacBook Air purchase.Highlighted accessories Anker 511 Nano Pro ultra-compact iPhone charger Spigen MagFit case for iPhone 16e – adds MagSafe support Apple MagSafe Charger with 25w power for iPhone 16 models Apple 30W charger for above Anker 240W braided USB-C to USB-C cable You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop.
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