Another wave of streaming service price hikes may be on the horizon: Peacock just announced a $3 increase for each of its plans, which makes its ad-supported option more expensive than almost all of its competitors.Peacock price hitting $10.99/month for ad-supported plan If you’ve been meaning to subscribe to Peacock, you have just a few days left at the current rates.Per , Peacock will hike prices across its two main plans starting July 23.
Peacock Premium (ad-supported) will now be , up from $7.99 Peacock Premium Plus will now be , up from $13.99 The new rates mean that the most popular plan—Peacock Premium, which includes ads—will be now more expensive than Apple TV+.It’s also pricier than other ad-supported plans like: Netflix ($7.99) HBO Max ($9.99) Disney+ ($9.99) Hulu ($9.99) Paramount+ ($7.99) Apple TV+ is $9.99/month and the only noteworthy option in that price range that’s ad-free—it’s also having an exceedingly good year.While Peacock’s ‘Premium Plus’ plan is cheaper than some other ad-free streamers, now that its ad-supported plan exceeds other options, we may start seeing price hikes from others, too.
Peacock is likely introducing the price increase now to get ahead of the NFL’s return in September and other tentpole fall NBC programming.How do you feel about the current state of streaming service prices, and will Peacock’s increase sway you at all? Let us know in the comments.Best iPhone accessories AirPods Pro 2 (now only $169, down from $249) MagSafe Car Mount for iPhone HomeKit smart plug 4-pack 10-year AirTag battery case 2-pack 100W USB-C fast charging power adapter You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.
Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop.Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel
