As Apple rolls out its biggest movie yet, F1 The Movie, it is also revving up promotion across its own ecosystem.The latest to join the campaign? Apple Fitness+.Here’s what’s new.
F1 marketing is well… firing on all cylinders This week, Fitness+ launched a set of new workouts and a “Time to Walk” episode, all inspired by the Apple Original Film starring Brad Pitt (Moneyball, Inglourious Basterds).It’s the latest example of Apple using its services portfolio as an extension of its entertainment push, which also includes a haptic trailer and a controversial Apple Wallet push notification.The new Fitness+ additions include: Like other Time to Walk and Fitness+ releases, the content is designed to be accessible to everyone, whether you’re a gym regular or just getting started.
But this crossover leans into the F1 hype-up, making it one of the more high-profile Fitness+ tie-ins Apple has done so far.It’s also another sign that Apple sees F1 The Movie as more than just a one-off release, and an interesting test of how far it can push a vertically integrated blockbuster.Whether that translates into box office success is another story.
F1 The Movie opens internationally starting today, June 25, and in U.S.theaters and IMAX nationwide, on June 27.Apple TV+ is available for $9.99 per month and features hit TV shows and movies like Ted Lasso, Severance, The Studio, The Morning Show, Shrinking and Silo.
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