AIYouTube is letting creators make playable games with a Gemini 3 toolDon't expect the next Clair Obscur, though.Anna WashenkoContributing ReporterTue, December 16, 2025 at 7:55 PM UTCGoogle's at it again, once more insisting that AI is something people need or want more of in their lives.The latest move comes from YouTube Gaming, which announced an open beta for a project called Playables Builder.This allows select YouTube Creators to use a "prototype web app built using Gemini 3" to make bite-sized games, no coding required.YouTube is launching a closed Beta test for Playables Builder, a prototype web app built using Gemini 3 where users create games with short text, video or image prompts.
we’ve partnered with YouTube Creators like @sambucha, @AyChristene, @goharsguide and @Mogswamp to start making… pic.twitter.com/1Gx0v4oZFA— YouTube Gaming (@YouTubeGaming) December 16, 2025YouTube was testing the addition of small-scale games to its desktop and mobile platforms back in 2023, then added multiplayer capability to Playables last year.Since AI is appearing all over Google-owned services, today's news probably shouldn't be a surprise.The premise sounds similar to the Disco and GenTabs projects that Google Labs recently announced.They offer an AI layer to web browsing: provide a natural language input, get an interactive widget that does what you asked for.
Despite my skeptical attitude toward AI, I can see those tools having some practical applications for search, where the goal is to aggregate whatever data you're looking for into a manageable, easy-to-read interface.But a game is not simple.A good game takes what might be a simple idea and, with finesse and iteration and skill, transforms it into a genuinely fun experience.It's a cute parlor trick that AI assistants can help people to make stuff without technical knowledge, but there's a reason professional game devs work hard to amass all their know-how.
Playables Builder is a peak example of misunderstanding what artificial intelligence is best at.Just because a chatbot can make a game doesn't mean anyone will enjoy playing it.
