As the App Store faces increasing regulatory pressure in Brazil, a study highlighted by Apple today shows that iOS apps generated R$63.8 million ($11.7 million) in the country last year, with most of that revenue incurring no commission.Here are the details.A bit of background Like in many countries around the world, Apple has been fighting an uphill battle in Brazil, hoping to convince local regulators to keep the App Store model intact.
In late 2022, MercadoLibre, Latin America’s biggest online marketplace, filed an antitrust complaint against Apple, accusing it of unfair practices related to the App Store.Since then, Apple has had its ups and downs in court, and it currently has until October to comply with orders that involve allowing sideloading on iOS and alternative payment methods beyond its own.As it stands right now, Apple and CADE (the country’s competition watchdog) are working together to iron out the details, as Apple still tries to reverse the situation.
So far, Apple has managed to score a few postponements, but the deadline is reportedly currently set for October.What today’s study says The study highlighted by Apple today was conducted by Silvia Fagá de Almeida, an MBA professor at Fundação Getúlio Vargas.The study concluded that the App Store generated R$63.8 million ($11.7 million) for Brazilian developers last year, with 90% of that revenue exempt from Apple’s commission.
It also noted that Brazilian developers saw a total of 570 million app downloads across the globe last year, and that 53% of that total came from users outside Brazil.When it comes to commission fees, the study revealed that: Interestingly, the study also breaks down the revenue facilitated by the App Store into categories (the numbers add up to 101% due to rounding adjustments): 10% went to digital products and services 79% went to physical products and services 12% went to in-app advertising Alongside the study, Apple also touted the fact that Brazilian users downloaded 1,5 billion apps last year, and that the country’s App Store had 25,5 million visits per week.Apple also pointed to its local initiatives for developers, including 10 Apple Developer Academy locations across Brazil, and success stories like Moises, the 2024 iPad App of the Year, as examples of domestic apps that achieved global growth.
The company framed these as proof that the App Store should be seen as a launchpad rather than a walled garden.You can find the full post (in Brazilian Portuguese) here.Accessory deals on Amazon Apple AirTag 4 Pack, 19% off Apple AirTag, 17% off Beats USB-C to USB-C Woven Short Cable, 19% off Wireless CarPlay adapter, $10 off You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.
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