Apple appears to have joined Meta-owned social media site Threads, two years after Threads first launched.Apple has a verified Threads profile and the @apple handle, but has yet to make any posts.Apple's account has 4.8 million followers, because of its existing followers on Instagram.
It's not clear why Apple has opted to make a Threads account, and there's no word on whether it will actually see use.Apple also has the @apple handle on X, but it uses the account for advertising and does not share content there (though it does on other specific feature accounts).Apple has a similar unused Facebook account.
Apple does have an active @apple Instagram account where it regularly posts Shot on iPhone videos, and an @apple TikTok account for sharing Apple product tips.
