Social media has been buzzing this week since Formula 1 driver Lewis Hamilton was spotted at Apple Park with company CEO Tim Cook.While we don’t know exactly why Hamilton was there on this occasion, there’s not much mystery around it either.That’s because Apple and Lewis Hamilton have two orders of business together.
First, Hamilton is a producer on Apple’s upcoming F1 film starring Brad Pitt.The movie hits theaters this summer on June 27.Second, Apple TV+ will eventually be home to an unreleased Lewis Hamilton documentary.
The deal was announced in March 2022: Three years later, we’re still awaiting more details around the documentary.A third possibility is that Tim Cook is just a good hang and Hamilton was in the neighborhood, or maybe Apple is reviving its dead car project and the Formula 1 legend is driving the charge.Either way, the Apple + Lewis Hamilton relationship has already delivered something invaluable: Tim Cook stoically waving the white checkered flag at the Formula 1 Grand Prix in 2022.
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