Apple's iPhone 17 Pro gets surprise price cut today, no wonder its selling fast

This article contains affiliate links, we will receive a commission on any sales we generate from it.Learn more It’s finally Black Friday 2025 and that means there are deals galore to be bagged over the next 24 hours.There are plenty of discounts available including money off tablets, TVs and laptops but we’ve also just spotted a rare price cut that’s pretty surprising.

Very.co.uk has just confirmed money off the all-new iPhone 17 Pro - that’s a device that only launched back in September.Apple's John Ternus shares insight into the new iPhone Subscribe to Shopping Newsletter Invalid emailWe use your sign-up to provide content in ways you've consented to and to improve our understanding of you.This may include adverts from us and 3rd parties based on our understanding.You can unsubscribe at any time.

Read our Privacy PolicyThis latest and greatest Apple call maker includes a new design, improved triple-lens camera on the rear case and mighty A19 Pro processor tucked inside its aluminium shell.Article continues below ADVERTISEMENTIt also comes in three colours, including a very snazzy Cosmic Orange, which certainly makes it stand out from the crowd.Now, before you get too excited about the price drop, this is still a very expensive device.Most retailers - including Apple and Argos - are selling the iPhone 17 Pro for £1,099, but Very’s Black Friday discount drops that to £1,069.Yes, it’s only £30 off but it’s incredibly rare to get any money off such a new smartphone.

Article continues below ADVERTISEMENTYOU CAN SEE THE VERY DEAL HERE Article continues below ADVERTISEMENTThe retailer is offering that price cut on all three colours, and it’s been confirmed that the deal is “trending” and “selling fast”.Want to know more about Apple's latest flagship? You can read our full iPhone 17 Pro review here.Clearly, spending over £1,000 on a new iPhone isn't got to suit everyone but there are some cheaper deals on iPhones.For example, Argos is selling the iPhone 15 Plus for £699 - that's a £100 saving.The retailer also has the iPhone 16e for £599 - saving £50.Anyone wanting an iPhone on contract might want to check out Sky Mobile.

The firm has deals starting from £19 per month for the iPhone 16e.WHAT IS BLACK FRIDAY?Traditionally, Black Friday lands on the Friday after Thanksgiving in the US.This year, Black Friday officially kicks off on November 28, 2025, which is a little earlier than it was last year.It’s then followed by Cyber Monday on December 1.Black Friday deals seem to start earlier every year.

In fact, it’s become something of a tradition for certain brands and retailers to get the ball rolling as early as November 1

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