TikTok has told advertisers that it’s in the US to stay, stating that “we are here” and “are absolutely confident in our platform and confident in the future of this platform.” The statement came after Trump indicated that he would extend the current enforcement pause again if needed, despite that fact that this is probably unlawful … A quick recap Under a law passed by Congress, TikTok has been banned from the US since January 19.The law has a clause which permitted the date to be pushed back under certain conditions, but those conditions were not met.Trump instead issued a (probably unlawful) executive order to pause enforcement for 75 days.
Apple didn’t accept Trump’s assurance and kept it out of the App Store, until the company was later guaranteed immunity by the DOJ.On Sunday, Trump indicated that he would be willing to further extend that pause.TikTok claims it is in the US to stay reports on a presentation given yesterday to the company’s biggest US advertisers.
Present at the event were hundreds of advertisers, including Unilever, a giant whose brands include Ben & Jerry’s, Comfort, Domestos, Dove, Graze, Knorr, Lynx, Lifebouy, Lux, Magnum, Persil/Omo, Sunlight, and Wall’s.TikTok also pitched a number of new tools for advertisers.There was no reference to Trump’s TikTok America plan, which appears to have been touted without any discussion with the company.
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