Starting December 6, fans can step inside Bluey's house in real life at CAMP’s 5th Avenue flagship location.
CAMP, the Family Experience Company, has announced that it will bring the hit immersive adventure Bluey x CAMP to New York City this holiday season.Starting December 6, families can laugh and play with Bluey and her family in an immersive adventure created in collaboration with BBC Studios at CAMP’s Flagship store on 5th Avenue.
The Emmy Award-winning animated kids' series follows a 6-year-old Heeler pup who loves to play but turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways.She always brings her family – including younger sister Bingo, parents Bandit and Chilli – and her friends and community into her world of fun and discovery.The show is loved by all ages for its heart, humor, and relatable family moments. Available on Disney+, Disney Junior, and Disney Channel, is created by Joe Brumm and produced by the Emmy Award-winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios Kids & Family.
Behind CAMP's signature Magic Door, families can visit Bluey's home, a 5,000-square-foot house inspired by the show and created in collaboration with BBC Studios.With dancing, games, and a meet-and-greet finale, it's the ultimate experience.At Bluey x CAMP, guests can: Play games, from Magic Asparagus to Keepy Uppy.
Show off dance moves in Bluey's playroom as CAMP Counselors activate DANCE MODE! Climb through an epic two-story pillow fort and a cardboard box castle (with slides!) Discover hidden Easter eggs from favorite episodes nestled throughout the house — garden gnomes, tennis balls, and long dogs galore! Enjoy a short animation created to enhance this immersive experience.Snap a selfie with Bingo and Bluey in a grand finale meet-and-greet.Shop exclusive Bluey x CAMP co-branded merchandise.
“We have anticipated bringing Bluey x CAMP to our Flagship location since the day we created this show in collaboration with the BBC Studios for the US market and here we are!” said Jenica Myszkowski, CAMP’s CEO.“We will bring the Heeler Home to our NYC community, to families visiting New York this season, plus Bluey and Bingo holiday gifts co-branded exclusively for this experience.We can’t wait!” CAMP and BBC Studios have also collaborated on an exclusive co-branded collection of toys and merchandise.
Giftable favorites from the collection include the Bluey x CAMP Heeler Family Car Doodler; Bluey Ring Tower stackable wooden toy; and Bluey and Bingo Ears Headbands.The collection is available in all CAMP stores nationwide and on the CAMP website."It's been a big year for Bluey, and what better way to end 2024 on a high note than bringing Bluey x CAMP to New York!” said Suzy Raia, SVP Global Consumer Products, BBC Studios. “Arriving just in time for the holidays, Bluey x CAMP NYC will also give families more ways to laugh, play and pretend into 2025." Bluey x CAMP first opened in Los Angeles in November 2023 and is currently enjoyed by families in Boston, Chicago and will open in Philadelphia at King of Prussia Mall on December 16th.
Timed entry tickets for Bluey x CAMP are available now and can be purchased here.Families of four or more can benefit from CAMP's new Top Bunk Membership Program and get a 4th ticket free.
Journalist, antique shop owner, aspiring gemologist—Laurén brings a diverse perspective to animation, where every frame reflects her varied passions.
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