Directed by Johnny Kelly and created in partnership with +61 and Bear Meets Eagle on Fire, the commercial features the animators’ visible hands for a ‘behind-the-scenes’ feel.
Nexus Studios and director Johnny Kelly have teamed up with Telstra, +61, and Bear Meets Eagle on Fire to create the stop-motion spot for Telstra’s ‘Wherever We Go’ brand platform.The commercial is brought to life through tactile craft and an original composition by Casey Wescott (Fleet Foxes), performed by Dave McCormack ().
Delivered by a hairy guitar player, the playful narration ties each vignette together, from classrooms to factories.The visible hands of the animators and the “behind-the-scenes” feel of the upcoming film highlight the collaboration and human effort behind every frame.“As a fanboy of stop-motion process footage where you see rigs, blobs of plasticine, the edge of set, and animators in time-lapse action,” said Kelly.
“I wanted to show all this beautiful mess and effort on screen, and insert the ‘behind the scenes’ into the final film.”
“With the right partner anything is possible,” added Micah Walker, CCO, BMEOF.“This campaign is a celebration of the power of imagination and collaboration at scale.”
“Underpinned by leading connectivity, what Telstra and its enterprise partners are building together is really exciting,” said Alexandra Stickler, client partner, +61.“With that spirit in mind, we set out to create a campaign that matched that ambition - one that moves beyond the literal and ventures into something far more imaginative.”
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
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