Eddy Cue is in court today giving testimony as part of Google’s antitrust case related to search.And in addition to confirming an upcoming shift toward AI providers in Safari, Apple’s services head shared a fascinating quote related to the iPhone’s future.Apple SVP on the iPhone’s future in AI-driven world During today’s court proceedings, Apple SVP Eddy Cue commented on the rapidly shifting technology landscape due to AI, and its potential impact on iPhone.
Most of his remarks centered on AI’s upheaval on the search market, since that’s the main focus of the Google case he was testifying in.But Cue also remarked that, due to AI, people “may not need an iPhone 10 years from now.” Here’s the full quote per : 9to5Mac’s Take Cue’s comment was likely an off-hand speculative remark.I wouldn’t take it as reflective of his actual belief regarding the iPhone’s future.
That said, the Apple exec was giving public testimony in a court of law where he knew his comments would be publicized widely, which gives the words a lot more weight.Though Apple likely isn’t planning for the iPhone to disappear by 2035, AI does represent a major technology shift, and that could bring significant upheaval to existing consumer norms.Products like wearables could stand to benefit more than the iPhone, especially if voice-first, AI-powered computing becomes a bigger deal.
What do you make of Eddy Cue’s remarks on the iPhone and AI? Let us know in the comments.Best iPhone accessories AirPods Pro 2 (now only $169, down from $249) MagSafe Car Mount for iPhone HomeKit smart plug 4-pack 10-year AirTag battery case 2-pack 100W USB-C power adapter for fast charging You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop.
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