Global Apple Watch shipments have now been in significant decline for two years, according to a new market intelligence report.The news is made worse by all competing premium smartwatch brands seeing their shipments grow during the same period.The report lays the blame on fewer reasons to upgrade, suggesting that Apple needs to focus on introducing new features and possibly design changes too … The Apple Watch was a slow-burn at first as the company tried to find the right positioning for the device, but once it put health and fitness front and center, it has dominated the smartwatch market.
Counterpoint data shows that growth continued through to 2021, with a 27% year-on-year increase in shipments.That ended in 2022, with zero growth – and since then there was a 10% fall in 2023, which almost doubled in 2024 with a further 19% drop.The firm says that the decline was worldwide, but most notable in the US.
Even the Apple Watch Ultra saw its usual 10%+ share of the market drop to under 8%.Counterpoint says buyers are simply being offered less reason to upgrade. You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.
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