Following recent market reports that suggested iPhone sales were bouncing back in China, Apple CEO Tim Cook confirmed today that the company managed to reverse the slowdown, with overall revenue in the region rising 4% last quarter.Apple’s joining of government-backed subsidies in China paid off During Apple’s Q3 2025 earnings call today, Cook said iPhone sales accelerated across Greater China, with the company growing revenue in the region by 4% compared to the previous quarter.Cook said the number of iPhone upgraders in mainland China hit an all-time high for the quarter ended June 28, though he didn’t provide specific figures.
He also noted that Apple’s installed base in the region reached a new record.Although Cook credited the rebound in part to government-backed subsidies on some Apple products, he also pointed to strong demand across the rest of Apple’s lineup in the region: During his prepared remarks, Apple CFO Kevan Parekh also mentioned that “iPhone was a top-selling model in the U.S., urban China, the UK, Australia, and Japan during the June quarter,” and that “we grew in every geographic segment and saw double-digit growth in Europe, Greater China, and the rest of Asia-Pacific.” Apple Watch deals on Amazon 40mm Apple Watch SE 2: $169 (was $249) 42mm Apple Watch Series 10: $299 (was $399) 46mm Apple Watch Series 10: $359 (was $429) 49mm Apple Watch Ultra 2: $649.99 (limited time deal) You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day.Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop.
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