Adobe will serve as generative AI video company’s preferred API creativity partner to offer creators exclusive early access to new models, starting with Gen-4.5; now available in the Adobe Firefly app.
Adobe has forged a multi-year strategic partnership with the generative AI video company Runway.Adobe will act as Runway’s preferred API creativity partner, which will provide customers with early access to Runway’s latest models, including Runway’s new Gen-4.5, which is now available exclusively in Adobe Firefly and on Runway’s platform.
The two companies will collaborate to develop new AI innovations that will be available exclusively in Adobe applications.“As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe.“Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.” “We’re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example,” added Cristóbal Valenzuela, co-founder and CEO, Runway.
“This partnership puts our latest generative video technology in front of more storytellers, inside Adobe’s creative tools that are already the industry standard for many creators around the world.”
Creators can use Gen-4.5 to stage complex, multi-element scenes with precise compositions, realistic physics, and expressive characters.Creative Professionals can take their generations into Adobe Premiere, After Effects, and other Creative Cloud applications for further control and refinement.
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
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