Apple CEO Tim Cook and Senior Vice President of Services Eddy Cue are attending the 2025 Allen & Company Sun Valley Conference in Idaho, joining an exclusive gathering of global leaders from the technology, media, finance, and political sectors (via ).Held annually each July since 1983 in Sun Valley, Idaho, the Allen & Company Sun Valley Conference is a private, invitation-only retreat hosted by the investment bank Allen & Co.The event is widely regarded as a discreet venue where high-level strategic discussions take place, often laying the groundwork for significant industry deals.
Historically, major acquisitions such as Disney's 1996 purchase of ABC, Jeff Bezos' 2013 acquisition of , and Verizon's 2017 deal for Yahoo can be traced back to discussions held at Sun Valley.Tim Cook has been a frequent attendee at the conference over the last two decades.This year, he returns accompanied by Eddy Cue, who oversees Apple's Services division, including Apple Music, Apple Pay, iCloud, the App Store, and Apple TV+.
The week-long conference draws executives, founders, investors, and political figures, offering a setting for informal meetings amid hiking, golfing, and rafting excursions.Attendees include: Tim Cook, Apple Eddy Cue, Apple Sundar Pichai, Google Mark Zuckerberg, Meta Satya Nadella, Microsoft Andy Jassy, Amazon Sam Altman, OpenAI David Zaslav, Warner Bros.Discovery Bob Iger, Disney Spencer Neumann, Netflix Ted Sarandos, Netflix Brian Roberts, Comcast Mike Cavanagh, Comcast Mary Barra, General Motors Hiroki Totoki, Sony Ravi Ahuja, Sony Daniel Ek, Spotify Dara Khosrowshahi, Uber Brian Armstrong, Coinbase John Donahoe, PayPal Tobias Lütke, Shopify Neal Mohan, YouTube Jim Lanzone, Yahoo Jerry Yang, Yahoo Reid Hoffman, LinkedIn Robert Thomson, News Corp.
Jeffrey Katzenberg, WndrCo
Sheryl Sandberg, Meta
Bobby Kotick, Activision Blizzard
Michael Eisner, Disney
Michael Ovitz, Disney
Casey Wasserman, Wasserman Media Group
Barry Diller, IAC and Expedia Group
Robert Kraft, New England Patriots
Gayle King, CBS Mornings
Roland Fryer, Harvard University
Fred Krupp, Environmental Defense Fund
Ivanka Trump, former White House advisor
Jared Kushner, former White House advisor
Cook and Cue's presence comes at a time when Apple is under scrutiny from both political and industry entities, facing competitive pressures in artificial intelligence, supply chain strategy shifts, and ongoing regulatory attention.
