The 2 giants have signed an MOU to explore the development of new rendering and AI tools aimed at optimizing visual effects production workflows.
Pioneering VFX company Wētā FX has signed a memorandum of understanding (MOU) with tech giant AMD to explore the development of next-generation rendering and AI tools aiming to optimize VFX workflows.The MOU sets the framework for both companies to engage in a range of projects, including:
New, power efficient, software leveraging modern compute architectures to power the next generation of capturing and transferring actor performances to fantastical creatures in an onset environment.
Building on the history of Deep image processing at Wētā FX to create an extended array of tools to unlock and accelerate the emerging field of volumetric workflows.Utilize AMD CPU and GPU integration to power software providing networks of AI models running interactive sessions with better artistic control and flexibility.“As the demands for creating cutting-edge visuals continue to grow in today’s biggest stories, we are proud to work alongside Wētā FX — a studio renowned for its extraordinary talent and relentless drive to define the frontier of next-generation tools and technology,” said John Canning, Director of Strategic Partnerships – M&E at AMD.
“Together, we are helping shape the future of cinematic storytelling through breakthrough innovation and artistry.”
“Wētā FX has always been at the forefront of technology innovations that serve our storyteller clients best, bringing their visions to life for audiences around the world to enjoy,” said Daniel Seah, Wētā FX CEO.“By partnering with AMD, we look forward to leveraging the potential that AI brings to artists in the movie-making process.”
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
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