If you happen to subscribe to Spotify there's good news.This popular music app is getting a boost thanks to Channel 4 adding content to the platform.It means that you'll now be able to watch a swathe of video content from the telly provider right within the Spotify app itself.The update - which is called Channel 4.0 - will serve up content aimed at 13–24-year-olds.
Shows coming to Spotify include Minor Issues (Wall of Entertainment), Hear Me Out (After Party Studios) and Secret Sauce (Acme Films & Wall of Entertainment).Article continues below ADVERTISEMENTFancy tuning in? You will find this blockbuster boost via the smartphone and desktop app with Channel 4 confirming content will become available to audiences from later this week.Channel 4 is no stranger to releasing video updates ready available in apps such as Snapchat and TikTok.Trending SUBSCRIBE Invalid emailWe use your sign-up to provide content in ways you've consented to and to improve our understanding of you.
This may include adverts from us and 3rd parties based on our understanding.You can unsubscribe at any time.Read our Privacy PolicySpeaking about the changes, Alex Mahon, Channel 4 CEO, said: “Gen Z are watching video across lots of digital platforms as well as on Channel 4 heartland ones and Spotify is very much one of the new, so that’s where we’re going.
This new first of its kind approach puts Channel 4 content in another place where people already are.It is another first from Channel 4 and is on course with our Fast Forward strategy to grow new audiences and fresh revenue.We’ve always led the pack on digital – and we’re doing it again.”And Roman Wasenmüller, VP of Spotify’s Podcast Business, adde: “We see Spotify as a powerful tool for broadcasters like Channel 4 to connect with new and loyal audiences.
Video consumption is growing rapidly on Spotify, and our platform provides the perfect space for Channel 4 to extend its reach, build even stronger relationships with their audience, and drive incremental revenues."
