Topics Latest AI Amazon Apps Biotech & Health Climate Cloud Computing Commerce Crypto Enterprise EVs Fintech Fundraising Gadgets Gaming Google Government & Policy Hardware Instagram Layoffs Media & Entertainment Meta Microsoft Privacy Robotics Security Social Space Startups TikTok Transportation Venture Latest AI Amazon Apps Biotech & Health Climate Cloud Computing Commerce Crypto Enterprise EVs Fintech Fundraising Gadgets Gaming Google Government & Policy Hardware Instagram Layoffs Media & Entertainment Meta Microsoft Privacy Robotics Security Social Space Startups TikTok Transportation Venture More from TechCrunch Staff Events Startup Battlefield StrictlyVC Newsletters Podcasts Videos Partner Content TechCrunch Brand Studio Contact Us Google on Wednesday launched the screen-less Fitbit Air fitness tracker in India, but is pricing at ₹13,999 (roughly $146), ostensibly positioning it as a premium device.Comparatively, the device costs $99 in the U.S.Unveiled in May, the Fitbit Air features health and fitness tracking, like 24/7 heart rate monitoring, heart rhythm monitoring with A-fib (atrial fibrillation) alerts, blood oxygen level, resting heart rate, heart rate variability, sleep stages, and duration.
The device’s screen-less form is a bid to tap into the growing popularity of screen-less devices as people shy away from screens, opting for distraction-free health gadgets like Whoop’s fitness bands and Oura’s rings — though the new Fitbit is more pocket-friendly.The health tracking space now has screen-less devices from Garmin, Fitbit founders’ new company, Luffu Link, as well as from Indian startups like Noise and Urban, which have been trying to undercut their Western rivals on price.Research firm IDC noted in its global wearables report that despite a declining number of wristband shipments, screen-less trackers are carving out a niche.
India currently accounts for only 5% of the screenless wearable market, per Counterpoint Research, and a wearable priced like a premium device might not make a dent in overall numbers, despite having a big name like Fitbit or Google behind it.The Fitbit Air is available for purchase on the Google Store and retail partners, including Flipkart, Croma, Reliance Digital and Vijay Sales, from October 2.Google is also offering a free, three-month Google Health premium membership with the new band.
Topics fitbit, Gadgets, Google, Hardware, health tracking, India When you purchase through links in our articles, we may earn a small commission.This doesn’t affect our editorial independence.Ivan Mehta Ivan covers global consumer tech developments at TechCrunch.
He is based out of India and has previously worked at publications including Huffington Post and The Next Web. You can contact or verify outreach from Ivan by emailing [email protected] or via encrypted message at ivan.42 on Signal.View Bio X LinkedIn Facebook Instagram youTube Mastodon Threads Bluesky TechCrunchStaffContact UsAdvertiseSite Map Terms of ServicePrivacy PolicyRSS Terms of UseCode of Conduct OpenAIHugging FaceFlockStartup BattlefieldDisrupt 2026Tech LayoffsChatGPT TechCrunchStaffContact UsAdvertiseSite MapTerms of ServicePrivacy PolicyRSS Terms of UseCode of ConductOpenAIHugging FaceFlockStartup BattlefieldDisrupt 2026Tech LayoffsChatGPT
Read More
