This article contains affiliate links, we will receive a commission on any sales we generate from it.Learn more Amazon is famous for its Fire TV Stick devices that plug into TVs to stream video apps, but the firm has struggled to gain marketshare and mindshare with its actual televisions.Perhaps that’s why Amazon has announced it is branding its TV lineup as Amazon Ember, and at the same time unveiled the Amazon Ember Artline, a “lifestyle TV” that is gunning directly for Samsung’s The Frame range of tellies.The Amazon Ember Artline is designed to look like a hung picture frame on your wall, displaying artworks of your choosing when not beaming Stranger Things into your front room.
It’ll be available in 55-inch or 65-inch sizes, with a starting price of £949.99 for the former and £1,199.99 for the latter.Article continues below ADVERTISEMENT Read more: Miss your BlackBerry? This new Android phone brings back the keyboard Read more: Motorola takes aim at Samsung and Google with a surprise new Android phone At the time of writing, Amazon was selling Samsung’s The Frame 55-inch TV for £814.99 and the 65-inch for £1,098.The Amazon TVs have matte finish 4K QLED displays, with compatibility for Dolby Atmos, HDR10+, Wi-Fi 6 and a thickness of just 1.5-inches, according to Amazon.Buyers will get a choice of ten different magnetic frames to match the TV to their room: Walnut, Ash, Teak, Black Oak, Matte White, Midnight Blue, Fig, Pale Gold, Graphite, and Silver.Of course, the software on the Ember Artline is Amazon’s Fire OS, which is the operating system you get when you plug a Fire TV Stick into any other TV.
The Artline will come with the Fire TV Alexa Voice Remote, so you can line up Prime Video, Netflix, BBC iPlayer, Channel 4, Apple TV, NOW TV or any other popular streaming app by using voice commands.Article continues below ADVERTISEMENT Tech news, reviews and latest gadgets plus selected offers and competitions Subscribe Invalid emailWe use your sign-up to provide content in ways you've consented to and to improve our understanding of you.This may include adverts from us and 3rd parties based on our understanding.
You can unsubscribe at any time.Read our Privacy PolicyGet More of Our News on GoogleSet Daily Express as a 'Preferred Source' to get quicker access to the news you value.“The Amazon Ember Artline comes with far-field microphones so you can naturally talk with Alexa, and Omnisense technology that automatically turns the Ambient Experience on and off when people enter or leave the room,” Amazon said in a press release.
“It includes seamless integration with Amazon Photos, more than 2,000 pieces of free art, and the all-new Fire TV UI so you can get to what you want to watch – fast.” Article continues below ADVERTISEMENTIf you can’t decide what glorious art to display on your wall when the Ember Artline is in standby, Amazon says you can take four photos of the room, and AI will give you recommendations on what artwork will look best in the space from a gallery of 2,000 free-to-use images.Amazon Prime trailer for Malice starring David Duchovny There’s no word on when the Ember Artline will go on sale, with a cryptic “Coming Soon!” on the live listings page on Amazon.The TVs will ship with Amazon’s new Fire TV user interface, which the firm announced at the same time.The firm is promising a more modern look with new content layouts and clearer menus, plus up to 30 percent faster performance.
