Millions of Sky Mobile customers are set to be hit with in-contract price rises for the first time in seven years, according to the firm.The mobile virtual network operator, which uses the Virgin Media-owned O2 network, said it will increase the cost of the majority of its monthly data tariffs by £1.50 per month.The change comes into effect in February, and will add £18 to customers’ bills over a 12 month period.Article continues below ADVERTISEMENT Read more: UK’s best broadband provider revealed - the winner might surprise you Read more: O2 confirms 3G mobile network switch off to happen ‘in the coming weeks’ Tech news, reviews and latest gadgets plus selected offers and competitions Subscribe Invalid emailWe use your sign-up to provide content in ways you've consented to and to improve our understanding of you.
This may include adverts from us and 3rd parties based on our understanding.You can unsubscribe at any time.Read our Privacy PolicyGet More of Our News on GoogleSet Daily Express as a 'Preferred Source' to get quicker access to the news you value.
It’s estimated Sky Mobile has more than 3 million subscribers, many of whom will be affected by this change.But the increases are notable as Sky Mobile stands out from competitors by rarely increasing prices with mid-contract price rises, unlike the incumbent mobile operators EE, O2, and newly-merged VodafoneThree.“To continue delivering the quality, service, and value our customers expect, most Sky Mobile customers will see a £1.50 increase to their monthly bill from February,” a Sky Mobile spokesperson told Express.co.uk.“We don’t take decisions like this lightly, which is why we have not increased mobile prices mid-contract for more than seven years.This change reflects the ongoing cost pressures being faced across the industry, while allowing us to continue investing in our network and customer experience.” Article continues below ADVERTISEMENTIn a blog post, Sky’s Chief Operating Officer, Devesh Raj, said the price increases “reflect the increasing cost pressures all connectivity businesses continue to face”, and pointed to Sky’s mounting wholesale network costs.
Article continues below ADVERTISEMENTPete Wicks shares dating advice with Sky Mobile “By making these changes, we can keep investing in our services and ensure we provide the best possible experience and level of customer care,” he said.Unlike many of Sky Mobile’s rivals, if you wish to cancel your Sky Mobile data tariff to avoid a price increase, you can do so without having to pay any sort of termination fee.These charges usually apply if you want to leave a mobile contract before the end of the minimum term.So, if you don’t want to pay more than you already are, you can cancel your contract today and switch to a cheaper alternative with Sky or another mobile provider."If you are unhappy with this increase, use your right to walk away," said Ernest Doku, mobiles expert at Uswitch.com."Use this opportunity to compare the latest deals and switch to a provider that offers better value or commits to no mid-contract price rises, such as SMARTY or Lebara."Sky Mobile opts to run a variable price model where it can apply price rises as it sees fit, rather than the automatic inflation based increases preferred by major mobile providers.“This approach gives us greater flexibility to price competitively and helps us keep overall costs lower for customers,” Raj said.In October 2025, O2 implemented a new fixed annual price rise of £2.50 per month to new and existing Pay Monthly customers, while EE said it would raise prices for its customers by the same amount if they signed up to a contract on or after July 31, 2025.
