Directors Andy Biddle and Adeena Grubb teamed with model makers at Sculpt-Double for the spot, which follows a furry rabbit family as they discover the joy of staying connected.
Blinkink directors Andy Biddle and Adeena Grubb have created Xfinity’s newest WiFi campaign, which features a stop-motion world where a furry rabbit family discovers the joy of staying connected.You can watch the spot below.
Behind the scenes, Biddle and Grubb teamed with model makers at Sculpt-Double (, ).Each puppet was meticulously handmade, re-dressed, and reused to bring a bustling bunny family to life in a cost-effective way.Drawing inspiration from and the textures of Wes Anderson’s , Biddle and Grubb set out to capture the heart of family connection.
“I had a lot of fun and creative freedom on this one,” said Grubb.“It was incredible seeing the rabbit home pieced together for the final shot; it was an almost 12-foot-tall beast! I’m very proud of what we’ve created with a bunch of extremely talented humans.The amount of detail that went into this one is kind of mind blowing, it’s the kind of thing you need to watch several times over to spot all of the fun little details we embedded the whole film with.” “As soon as we read the script and brief for this ad, we knew it was something special,” noted Biddle.
“With this film in particular, we wanted to really lean into that tactile, handcrafted quality - the kind that gives films like (which I had the pleasure of animating on) its unique charm everyone loves.” “It was an ambitious task though which really needed more time! However, we had an amazing team who really did achieve the impossible,” Biddle added.“From a technical standpoint, the approach was actually refreshingly pure.Everything was done in-camera with minimal post-production.
If you see seven rabbits in a shot, that’s because we truly did animate all seven, together in shot.”
Check out the Xfinity spot now:
Bart Yates, Josef Byrne and Ellie Goodwin served as executive producers.And here are some behind-the-scenes snaps:
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
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