Apple TV is officially getting a price hike.On paper, it doesn’t sound like a huge jump, but the company’s pricing history makes the latest increase more noticeable.Now, at $14.99, Apple TV costs roughly three times what it did at its initial launch.
In 2019, Apple TV cost just $4.99 per month.Since then, the streaming service has been hit by three price increases in 2022, 2023, and 2025.The revised pricing is effective immediately for new subscribers, meaning if you were on the fence about signing up, there’s no way to lock in the old rate.
However, there’s still a way to soften the blow and pay considerably less per month.Apple TV joins the streaming price hikes parade But there's still a way to pay less The monthly plans of Apple TV get a $2 price jump, going from $12.99 to $14.99.Meanwhile, the annual plan is up by $20, from $99 to $119.
If you opt for a monthly subscription, you would be shelling out $179.88 a year.So, the annual plan at $119 is the quieter path through the latest price hike.Paid upfront, that works out to roughly $9.92 per month, which is significantly cheaper than the new per-month rate of $14.99.
The only trade-off is committing to a year at a time, but for anyone who watches Apple TV regularly, it’s a better deal than a per-month basis.If you pay for Apple TV via an Apple One bundle, then the price is going up there as well.The Apple One Individual plan moves up to $21.95 from $19.95, matching the same $2 increase in the standalone plan.
The company says that existing subscribers will be notified about the price increase a month before the current subscription is due for renewal.Apple TV Subscription with ads No Simultaneous streams 6 Visit Apple TV Expand Collapse Apple TV is still giving you more Every streaming bill keeps getting expensive Every major streaming service, including YouTube Premium, Netflix, Disney+, Paramount+, and Peacock, has raised subscription prices across tiers.Amongst them, Apple TV still stands apart—no ads on its standard plan.
The company also allows users to share their subscription with up to five family members.There is also a bundle starting at $14.99 monthly that gives access to Peacock’s ad-supported tier.For Apple TV, the timing around the price hike is interesting.
It is the exclusive home for Formula 1 in the US, streaming every practice session, qualifying, sprint, and Grand Prix race.The streaming service also airs Major League Soccer and Friday Night Baseball, expanding its growing live sports lineup.Beyond this, Apple TV has built a strong library of award-winning original shows and movies, including fan favorites like .
It is also home to Oscar-winning and Apple TV is not doing ads—at least for now It'll just get continually more expensive.Posts 1 By Arol Wright Whether Apple TV's price hike becomes easier to swallow ultimately depends on how much of that growing catalog you actually watch.Source: Variety
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