Topics Latest AI Amazon Apps Biotech & Health Climate Cloud Computing Commerce Crypto Enterprise EVs Fintech Fundraising Gadgets Gaming Google Government & Policy Hardware Instagram Layoffs Media & Entertainment Meta Microsoft Privacy Robotics Security Social Space Startups TikTok Transportation Venture Latest AI Amazon Apps Biotech & Health Climate Cloud Computing Commerce Crypto Enterprise EVs Fintech Fundraising Gadgets Gaming Google Government & Policy Hardware Instagram Layoffs Media & Entertainment Meta Microsoft Privacy Robotics Security Social Space Startups TikTok Transportation Venture More from TechCrunch Staff Events Startup Battlefield StrictlyVC Newsletters Podcasts Videos Partner Content TechCrunch Brand Studio Crunchboard Contact Us In Brief Posted: 10:53 AM PDT · July 15, 2026 Ivan Mehta Phone maker OnePlus reportedly plans to wind down US and Europe operations Amid rising consumer electronics prices and slow demand for new purchases, Android phone maker OnePlus plans to wind down its U.S.and Europe operations this week, according to a report from Bloomberg.The report cited a source saying that OnePlus’s shuttering of its U.S.
and European shops is part of a corporate rejig at parent company Oppo.It also noted that OnePlus will wind down its operations in India, one of its biggest markets outside China.OnePlus was started by Pete Lau and Carl Pei in 2013 to make affordable Android phones for tech enthusiasts.
Over time, the company expanded the range of offerings and that created global demand for its products.Pei left the company in 2020 to start Nothing.As the price of the company’s flagship phones increased, OnePlus also ventured into more affordable phones with its Nord series.
Analytics firms like IDC and Counterpoint have predicted that smartphone shipments are going to decline by more than 13% in 2026 due to a limited supply of memory chips that’s been described as RAMageddon.Oppo faced a double-digit shipment decline year-over-year for the second quarter of 2026, according to a report by Counterpoint.It noted that the company faced “softness across most of its key markets” because of weak demand.
The company plans to continue operating OnePlus in China and sell Realme phones abroad in areas like the Nordic region, where it has proved successful, according to the Bloomberg report.Topics Gadgets, OnePlus, oppo, smartphones X LinkedIn Facebook Instagram youTube Mastodon Threads Bluesky TechCrunchStaffContact UsAdvertiseCrunchboard JobsSite Map Terms of ServicePrivacy PolicyRSS Terms of UseCode of Conduct OpenAI vs AppleNous ResearchSpace Data CentersStaya NadellaSpaceX StarshipTech LayoffsChatGPT TechCrunchStaffContact UsAdvertiseCrunchboard JobsSite MapTerms of ServicePrivacy PolicyRSS Terms of UseCode of ConductOpenAI vs AppleNous ResearchSpace Data CentersStaya NadellaSpaceX StarshipTech LayoffsChatGPT
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