Roku is taking aim at the big-screen TV market with a new range of tellies featuring a major display upgrade.Made in partnership with Sharp, the latest Roku TVs now come equipped with mini-LED technology, promising deeper contrast, brighter pictures and more precise lighting than standard LED screens.Roku is also boasting that its smart Audio provides built-in sound post-processing for clearer, fuller sound straight out of the box.
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Read our Privacy Policy Darts get smart with launch of a clever new way to play at home Sky gets a surprise new TV rival and it launches in the UK next month To help bring plenty of content into living rooms, the sets run Roku’s smart TV operating system, giving owners easy access to popular streaming services such as Netflix, as well as free entertainment from Freely and the Roku Channel.Article continues below ADVERTISEMENTFor those not aware, Freely offers access to over 60 live channels without a subscription whilst the Roku channel includes shows such as Bondi Rescue and Gordon Ramsey's Best Restaurants.What is Freely? UK’s new free rival to Sky TV explainedOther extras include universal search, personalised recommendations and automatic software updates, all from a simple, customisable home screen.Article continues below ADVERTISEMENTThere are two screen sizes to choose from – 50in and 55in – with prices starting from £329.99.
The new Sharp Roku TV mini-LED range is available from argos.co.uk.Article continues below ADVERTISEMENTWHAT IS MINI LED?Mini-LED is a type of LCD screen technology that uses thousands of tiny LEDs to provide the backlight.Because these LEDs are much smaller than those in traditional displays, they can be controlled more precisely, delivering brighter images, deeper blacks, stronger contrast and improved HDR performance.
It sits between standard LCD and OLED technology.Speaking about the TV upgrade, Rob Woollard, Director, Retail Partnerships at Roku UK, said: "This launch builds on the strong momentum we've seen across the Sharp Roku TV line-up.Bringing Mini-LED picture quality into the range shows exactly what this long-standing partnership is about: pairing great hardware with an easy, award-winning streaming experience."It reflects our ongoing ambition to keep raising the bar on picture quality with Sharp."
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