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Details of the plan come from a company release and related industry coverage, along with analyst comment from IDC.Compliance pressure reshapes cloud deployment choicesRules on data handling and operational control are tightening in the EU, especially for sectors like finance, healthcare, government services, and critical infrastructure.Organisations often face limits on where data can be stored and who can access it, which can slow cloud adoption or restrict how systems are configured.A joint Digital Sovereignty Report produced by Genesys, AWS, and research firm PAC found that 88% of European business leaders view “Driving innovation and developing new data-based business models without compromising digital sovereignty” as an important part of their strategy.The finding suggests that companies want to keep building digital services but are wary of legal exposure tied to cross-border data access.By preparing a version of its platform for this environment, Genesys is aligning its software with those emerging requirements.
The company says the sovereign deployment option will allow organisations to use its customer engagement tools while keeping customer data inside the EU and under local governance rules.Olivier Jouve, chief product officer at Genesys, said the change reflects broader changes in enterprise priorities.“Data sovereignty is not optional for organisations in Europe, particularly as they deploy AI at greater scale,” he said in the company statement.Sovereign regions expand the cloud ecosystemGenesys Cloud already operates in 21 AWS regions globally, according to the company.Extending support to the European Sovereign Cloud would allow customers to run the same platform in an EU-controlled environment not a standard regional deployment.Industry analysts see this as part of a shift.
Oru Mohiuddin, research director at IDC, said in commentary provided with the announcement: “Digital sovereignty is becoming a foundational requirement for cloud and AI adoption in Europe.” He added that offering services in the sovereign environment could help regulated organisations modernise while meeting governance expectations.The issue is whether such environments will reduce the trade-offs between compliance and functionality.Some organisations have delayed cloud projects because of concerns about foreign legal access to data or reliance on external operators.Regulated sectors may drive early adoptionPublic sector agencies and regulated industries are expected to be among the first to consider sovereign deployments.Organisations often need to show clear control over how data is handled and accessed, which can be harder when systems run in multiple jurisdictions.If sovereign regions work as planned, they could allow agencies to use cloud-based features without moving sensitive data outside the EU.
Genesys says its EU-based security and support teams would operate in the region to help meet those requirements.The company also says its platform aligns with compliance standards like SOC 2 Type 1 and ISO security certifications, along with European frameworks including the General Data Protection Regulation and the Digital Operational Resilience Act.Whether sovereign cloud adoption accelerates will depend on how enterprises balance cost and compliance needs.The growing number of vendors preparing sovereign-compatible deployments suggests the concept is moving on from policy discussion.See also: Amazon plans huge AWS investment to meet AI cloud demandWant to learn more about Cloud Computing from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London.The comprehensive event is part of TechEx and is co-located with other leading technology events, click here for more information.CloudTech News is powered by TechForge Media.
Explore other upcoming enterprise technology events and webinars here.About the Author Muhammad ZulhusniJournalist As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry.He has expertise in moderating webinars and presenting content on video, in addition to having a background in networking technology.Related Amazon plans huge AWS investment to meet AI cloud demand16th February 2026 How to ensure your cloud data remains secure with CSPM13th February 2026 Wesfarmers turns to Google Cloud to scale AI across its retail brands13th February 2026 Europe’s soveriegn DCs on the ascent amid power and legislative pressure11th February 2026 Amazon plans huge AWS investment to meet AI cloud demand16th February 2026 How to ensure your cloud data remains secure with CSPM13th February 2026 Wesfarmers turns to Google Cloud to scale AI across its retail brands13th February 2026 Europe’s soveriegn DCs on the ascent amid power and legislative pressure11th February 2026 Join our CommunitySubscribe now to get all our premium content and latest tech news delivered straight to your inbox Click here Popular Cloud ROI & Cost, Interviews, Sponsored Content, Sustainable CloudRipple effect: Xylem’s sustainable water solutions for Europe’s data centres 20395 view(s)Cloud Computing, XaaS ModelsConcern over cloud storage security remains says Spiceworks – but good news for OneDrive 12592 view(s)Big Vendors, Cloud Computing, Market Intelligence5 of the best: cloud technology training platforms 5595 view(s)Big Vendors, Cloud Computing, Market IntelligenceOracle Cloud denies breach as hacker offers 6 million records for sale 5525 view(s)Cloud ROI & Cost, Interviews, Sponsored Content, Sustainable CloudRipple effect: Xylem’s sustainable water solutions for Europe’s data centres 20395 view(s)Cloud Computing, XaaS ModelsConcern over cloud storage security remains says Spiceworks – but good news for OneDrive 12592 view(s)Big Vendors, Cloud Computing, Market Intelligence5 of the best: cloud technology training platforms 5595 view(s)Big Vendors, Cloud Computing, Market IntelligenceOracle Cloud denies breach as hacker offers 6 million records for sale 5525 view(s) See all Latest View All Latest Cloud in Action13th February 2026Wesfarmers turns to Google Cloud to scale AI across its retail brands Future of Cloud11th February 2026Europe’s soveriegn DCs on the ascent amid power and legislative pressure AI & Cloud11th February 2026G42 and Vietnamese firms plan $1B sovereign cloud push Cloud in Action13th February 2026Wesfarmers turns to Google Cloud to scale AI across its retail brands Future of Cloud11th February 2026Europe’s soveriegn DCs on the ascent amid power and legislative pressure AI & Cloud11th February 2026G42 and Vietnamese firms plan $1B sovereign cloud push SubscribeAll our premium content and latest tech news delivered straight to your inbox Subscribe ExploreAbout UsContact UsNewsletterPrivacy PolicyCookie PolicyAbout UsContact UsNewsletterPrivacy PolicyCookie PolicyReach Our AudienceAdvertisePost a Press ReleaseContact UsAdvertisePost a Press ReleaseContact UsCategoriesCloud in ActionEditorial DeskFeaturesFuture of CloudIndustry PerspectivesMarket IntelligenceSecurity, Privacy & TrustTechnology StackStrategy & Decision-MakingAll CategoriesCloud in ActionEditorial DeskFeaturesFuture of CloudIndustry PerspectivesMarket IntelligenceSecurity, Privacy & TrustTechnology StackStrategy & Decision-MakingAll CategoriesOther PublicationsExplore AllAI NewsDeveloperIoT NewsMarketing TechTechHQTech Wire AsiaTelecomsExplore AllAI NewsDeveloperIoT NewsMarketing TechTechHQTech Wire AsiaTelecomsCloudTech News is part of TechForge SubscribeAll our premium content and latest tech news delivered straight to your inbox
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